Destination Management
Tourism master plans for states and countries
EC3 developed the concept of Total Tourism Management (TTM), an integrated approach to destination management. The TTM concept is underpinned by the Triple Bottom Line process of achieving economic, social and environmental outcomes. EC3 Global's Consulting Unit provides clients with a suite of integrated consulting and advice services, products and tools to achieve sustainable destination management in their region. These specialist products and services are tailored to the needs of individual destinations and regions:
- Identification of actions which can be undertaken to address key destination priorities
- Recommendations on processes, relationships and structures which can be introduced to guide the destination over time
- Options for accreditation programmes for tourism destinations and individual tourism businesses to facilitate sustainable operations
- Training, information and capacity building activities for the destination
Product development and marketing strategies
EC3 Global can assist your organisation develop new marketing initiatives to attract new business clients. One example is the construction of the new interactive web-based G-SAT programme for the tourism industry, currently under development. It is being designed for travelers to be able to “fly through” destinations, as well as book accommodation and tours, all on one site.
Community and industry consultation
The Consulting Unit delivers comprehensive, innovative and practical business, marketing and planning solutions for destinations at a Local, Regional, State and National level. The unit regularly consults in the development of Regional/Master Plans, Community and destination planning, product development strategies and risk management.
One example of this community consultation was the development of the “Savings in the City” programme.
For more information on this programme, click here.
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