Source: minister.ret.gov.au
Visitors to the Australian Alps, the Kimberley, Kangaroo Island
and ten other National Landscapes of Australia
will benefit from a AUD$1 million funding boost announced by the
Minister for Tourism, Martin Ferguson AM MP.
Minister Ferguson said the funding represents a significant
boost to Australia's National Landscapes program
to promote nature-based tourism experiences and provide economic
and social benefits to participating tourism regions.
"This $1 million grant is another part of the Government's
partnership with industry to improve Australia's stock of world
class visitor experiences and ensure more visitors can enjoy
Australia's natural beauty," Minister Ferguson said.
"Importantly, this grant, follows a destination planning
approach to help develop tourism product, infrastructure and
strategies in Australia's regional areas where 46 cents in every
tourist dollar are spent."
Consultancy firm- TRC Tourism has been awarded the $1 million
Strategic Tourism Investment Grant from the Government's T-QUAL
Grants program to lead a consortium to prepare and implement
Experience Development Strategies (EDS) for Australia's National
Landscapes.
Experience Development Strategies identify the unique visitor
experiences on offer within National Landscapes from walks, to
kayaking, cycling and whale watching and determine how best to
package the experience for sale to the domestic and international
tourism markets.
TRC Tourism consortium partners include EC3 Global, Dr Claire
Ellis, Middlestar, the Western Australian Indigenous Tourism
Operations Council and Hunt Tourism Services which have extensive
Australian tourism industry knowledge and experience with National
Landscapes.
The STIG program is a merit based program. Applications for the
delivery of the Australia's National Landscapes
Project were called for on 20 April 2012.
More information about Australia's National Landscapes Program
is available on Tourism Australia's website www.tourism.australia.com
Australia's National Landscapes- Grant
funding details
Experience Development Strategies will be developed in the
following National Landscapes:
- - Red Centre, Northern Territory
- - Australia's Timeless North, Queensland
- - Kangaroo Island, South Australia
- - Greater Blue Mountains, New South Wales
Product and Industry Development Initiatives will be rolled out
in:
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Australian Alps
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Planning and construction of part of Australia's first EPIC
mountain bike trail at Mount Buller
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Australia's Coastal Wilderness
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Expansion of the Sapphire Coast Heritage Strategy experiences
assessment for the 'Global Experience Seeker' target market and
engagement with tourism operators to deliver the Australia's
Coastal Wilderness brand.
|
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Great Ocean Road
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Design of a 38 km, three metre wide pathway between Timboon and
Princetown via Port Campbell.
|
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Great Ocean Road
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Detailed design and preparation works for the Great Ocean Road
National Heritage Centre
|
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Flinders Ranges
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Support program to help tourism operators' business in the
Flinders Ranges decision-making around experience development and
delivery and develop new experiences in geotourism, adventure
tourism, aerial experiences and outback character.
|
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Kimberley
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Feasibility Study for iconic walk trails
in the Kimberley region.
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Kimberley
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Facilitating the development of caravan and camping
opportunities on Indigenous land bydetermining interest from
stakeholder groups, identifying a suitable case study and
preparation of a feasibility study on the identified site.
|
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Kimberley
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Development of a Kimberley Coast Cruise Management Strategy to
effectively manage the impacts of the increasing number of vessels
and improve the visitor experience.
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Great Barrier Reef, Wet Tropics and Australia's Green
Cauldron
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Experience Development, Positioning and Mentoring in three
Queensland National Landscapes: Great Barrier Reef, Wet
Tropics and Australia's Green Cauldron.
|
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Australia's Green Cauldron
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Development of Wild Journeys nature-based experience - a fully
hosted guided tour, featuring all-inclusive packaging of products,
experiences and recreational activities including a business
development support program to enable an Indigenous enterprise to
take over the operation of the tour guiding business once tours are
developed and established.
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