PATA/Macau Task Force Publish Report - Towards a World Centre of Tourism and Leisure
Source: Macau Government Tourist
Office
Macau Government Tourist Office held a Public Release of Macau
Task Force Report on "Towards a World Centre of Tourism and
Leisure" produced by expert members of Pacific Asia Travel
Association (PATA) task force today (June 19). Secretary for Social
Affairs and Culture Cheong U attended the event and received the
report, while Director of MGTO, João Manuel Costa Antunes gave a
speech.
MGTO entrusted PATA to produce the Macau task force report and
offer professional suggestions on Macau development into a World
Centre of Tourism and Leisure. It is anticipated that the report
will serve as an important reference during the process from
tourism policy formulation to goal realization for Macau.
During his speech, Antunes stated that PATA has appointed
experts to contribute more comprehensive strategic suggestions at
policy level regarding Macau's development into a World Centre of
Tourism and Leisure. He hoped that this report not only serve as a
significant reference but also foster different sectors to reflect
and raise various opinions in terms of tourism polices through
collective wisdom, jointly building a better future and Macau into
a genuinely-acknowledged World Centre of Tourism and Leisure.
PATA has appointed six experts from different sectors including
aviation, brand and tourist destination management to conduct
research and produce the report. The members of the PATA task force
are Andrew Drysdale, Executive Director of Mentor Aviation Services
Pty Ltd., Australia, Jonathan Hutchison, Managing Director of
Business Events Sydney, Alastair Morrison, Chief Executive Officer
of Belle Tourism International Consulting Ltd., China, Professor
Lindsay Turner from Victoria University, Australia, Susan Warren,
Director of Making Tourism Work Associates, New Zealand and UK, and
Stewart Raymond Moore, Chief Executive Officer of EC3 Global,
Australia. The experts have paid numerous visits to Macau for site
inspection and data collection, with significant assistance from
local sectors, related organizations/institutes and government
entities.
Andrew Drysdale, the Chairman of the PATA task force, gave a
speech on behalf of the task force, followed by the task force
members who introduced the content of the report. The report
foremost recommends Macau to formulate a comprehensive master plan
for tourism development. It also contributes practical suggestions
regarding traffic network perfection, business tourism as well as
conventions and exhibitions, diversification of tourism products,
marketing and branding of Macau, fostering quality tourism, human
resource allocation, strategies for sustainable tourist
development, establishment of overall planning and management
institutes, etc. to facilitate Macau development into a World
Centre of Tourism and Leisure.
The attendees of the Public Release include Secretary for Social
Affairs and Culture, Cheong U, officials from MGTO, members of the
Tourism Development Council, overseas representatives of MGTO,
representatives from PATA, related departments, trade and media,
approximately 200 in total.
PATA is a leading and influential tourism association in the
Asia Pacific region and has bestowed continuous support on Macau
tourism development. Macau became a member of PATA since 1958 and
has since maintained a close cooperative relation with PATA. In the
past, PATA has conducted five task force study projects related to
Macau tourism, including "Macau - A study of Tourism Development"
in 1980, regarding balance of relic preservation and tourism
development; "Macau Education Task Force" in 1990, regarding the
training scheme which met mid and long-term manpower demand; "Macau
Tourism in Transition" in 1994, regarding Macau development as a
MICE destination; "Macau Tourism Marketing - A new Focus for the
Millennium" in 1996, regarding establishment of overseas
representative offices; "A study of the Future of Macau's Tourism
and its International Airport in the Context of the Pearl River
Delta Region" in 2002, regarding diversified development and
interrelation between aviation network and marketing promotion.
These studies have provided valuable advice for Macau tourism
development.
www.macautourism.gov.mo
www.pata.org
www.ec3global.com
