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  GREEN GLOBE

International Representation Success

Green Globe Representative spreads the word!

The Sustainable Business Company (“SBC”) is an independent consultancy firm operating across New Zealand. Based in Tauranga, the company was established in 2004 to assist tourism related businesses in developing sustainable practices and to identify joint business opportunities with likeminded operators. Their stated purpose is “To safeguard the planet’s resources through engaging businesses in sustainable practice”.

In 2005 SBC took on responsibility for delivering the Green Globe programme to New Zealand and, recently, to the Pacific Islands. SBC recognise the value of the programme and its international significance, its integrity and robustness. They also recognise the role that Green Globe plays in New Zealand’s 100% Pure marketing campaign.

Since 2005, membership has grown steadily and continues to do so. SBC count some of the most influential and iconic tourism businesses as their members. These include Kaikoura District Council as the only New Zealand Green Globe Certified community, and their fellow certified participants Encounter Kaikoura, Queenstown Top 10 Holiday Park Creeksyde, United Campervans and White Island Tours.

SBC General Manager, John Delaney, says

“Green Globe has become a fundamental part of our business and an extremely valuable tool for us to take into businesses. Green Globe is gaining real traction as awareness levels of the impact of climate change increase. I am convinced that, as the only real global brand for sustainable travel and tourism, Green Globe will become a must for operators looking to demonstrate their commitment to sustainability”.

Placemark Solutions, USA.

Dr Jonathon Day, President of Placemark Solutions, has been appointed as the Green Globe Sales Representative for North America. He founded Placemark Solutions, Inc., a consulting and marketing company to assist tourism operators, hoteliers and destinations to meet the challenges of our changing industry. Placemark Solutions Inc. provides support for effective strategic planning, brand development and sustainable tourism management.

During the past 15 years Jonathon has been instrumental in developing marketing strategies that deliver real, long term results for international tourism destinations. He has undertaken marketing campaigns for two of the South Pacific’s most successful destinations – New Zealand and Australia’s Great Barrier Reef State, Queensland.

For more information on Placemark Solutions, please visit www.placemarksolutions.com