Benefits
IPAT benefits tourism operators, industry associations and regional and state tourism authorities by allowing them to monitor the health of the industry at a local level, as well as consolidate results to regional, state and national performance metrics.
IPAT provides participants with access to:
- Quick indicators of trends in the industry;
- Their own performance measured against industry competitors;
- Evaluations of the impact of their organisation’s marketing campaigns; and
- Measurement of the impact of national and international events on the industry.
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