National Landscape Experience Development Strategies
EC3 Global has recently delivered Experience Development Strategies (EDS) for the Great Barrier Reef, Australia’s Green Cauldron, Australia’s Coastal Wilderness and Great South West Edge and is currently leading a multi-disciplinary team to deliver an Experience Development Strategy (EDS) for Australia’s Timeless North and Australia’s Red Centre - the next step towards becoming a globally recognised National Landscapes.
The EDS identifies brand appropriate product and infrastructure opportunities to create international quality iconic experiences constructed around a journey across each individual landscape from. EC3 Global has developed an extensive understanding of the regions through detailed reviews of visitation statistics and existing strategies and has had an extensive consultation process with key stakeholders including workshops, one on one meetings and site visits throughout the regions to identify hero experiences and the challenges with delivering these experiences to market.
The team are also very familiar with the Tourism Australia Experience Seeker and each State and Territory market segmentation approaches. EC3 Global is also currently working to facilitate the delivery of identified hero experiences in the Great Barrier Reef, Green Cauldron and Wet Tropics through region specific toolkits.
Great Barrier Reef Tourism Experiences Audit
Tourism Queensland, 2009
The Great Barrier Reef has been nominated as one of Australia's National Landscapes and EC3 Global was commissioned to facilitate and deliver an 'Experiences Audit' of the Reef - the first step in achieving recognition as a National Landscape. Realising the current threat of Climate Change on the Great Barrier Reef, the Experience Audit aims to identify and agree upon the competitive strengths of the Great Barrier Reef, identify gaps in the product based on the latest research on consumer needs and identify a number of 'hero experiences' that will help to clearly position the Great Barrier Reef as one of the natural wonders of the world - while not exacerbating its existing fragility.