Sustainable Destinations
Sustainable Regions
Tourism Queensland, 2009-2011
EC3 Global is working with
Tourism Queensland on the Sustainable Regions program
across seven destinations in Queensland. The objective of the
program is to assist Queensland's tourism regions to become more
sustainable tourism destinations. The project is assessing the
triple-bottom-line sustainability of individual regions against a
set of environmental, economic and social indicators identified by
Tourism Queensland. These indicators are being assessed in the
context of management and commitment at a Council, commercial and
household level. The key steps in the Sustainable Regions program
include:
i. Conduct a regional audit and sustainability Health Check
on the region which assesses current initiatives, management and
reporting of triple bottom line sustainability outcomes;
ii. Conduct cluster workshops to identify and discuss
opportunities to improve efficiency within their business and the
region as a whole an cost out these initiatives; and
iii. Work with the Local Government and Regional Tourism
Organisation to prepare a community sustainability action plan for
the region with priority, short and long term actions to be
implemented over a 3 year period.
Great Barrier Reef Tourism Experiences
Audit
Tourism Queensland, 2009
The Great Barrier Reef has been nominated as one of Australia's
National Landscapes and commissioned EC3 Global to facilitate and
deliver an 'Experiences Audit' of the Reef - the first step in
achieving recognition as a National Landscape. Realising the
current threat of Climate Change on the Great Barrier Reef, the
Experience Audit aims to identify and agree upon the competitive
strengths of the Great Barrier Reef, identify gaps in the product
based on the latest research on consumer needs and identify a
number of 'hero experiences' that will help to clearly position the
Great Barrier Reef as one of the natural wonders of the world -
while not exacerbating its existing fragility.
