INDUSTRY SECTOR DEVELOPMENT
Drive Tourism Program
Tourism Queensland, 2004-09
The Drive Tourism Program
for Queensland is the largest program of its kind ever completed in
Australia. EC3 Global was the project manager of the Drive Tourism
Program and managed the delivery of the following outcomes:
• Local, Regional and State Product and Experience
Audits
• New Interpretation Panels in accredited Visitor Information
Centres
• Interpretation Shelters at key Queensland border crossing
sites
• Marketing collateral (including brochures, maps, fact
sheets, websites)
• An advertising and PR program for 9 strategic routes
• Road signage, including route gateway signage at key
intersections
• Strategic Plans for all 9 corridors and developing new
committee structures and Business Plans for the Route Steering
Committees.
V8 Supercars Series Feasibility Study
Hyder Consulting, 2006
The purpose of the V8 Supercars Series Feasibility study was to
conduct an Economic Impact Analysis of the proposed multi-function
events precinct in Townsville, North Queensland. EC3 Global
reviewed and tested the previous reports, prepared on the economic
impact assessment of the proposed events, (including accommodation,
drive market and visitor number projections) and conducted an
assessment and provision of advice relating to the extent of
economic impact generated. In providing advice on the economic
impact of a V8 event in Townsville, EC3 Global assessed visitor
numbers, organiser and visitor spend, household impact, value-added
impact and employment impact.
